East Melbourne Short-Term Rental (Airbnb) Market
East Melbourne VIC Investment Analysis
SUBURB INVESTMENT BRIEF — East Melbourne, VIC 3002 LGA: Generated: 2026-04-11 | Estait AI Analysis
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EXECUTIVE SUMMARY
Overall Score: 57/100 — Hold
East Melbourne rates as "Hold" due to weak growth indicators, tight rental market (1.5% vacancy).
East Melbourne sits in a trough phase of the property cycle with an overall investment score of 57 out of 100. This assessment reflects the suburb's growth trajectory, rental market health, economic resilience, and infrastructure positioning within the VIC market.
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MARKET POSITION
Median house price: $2,800,000 Median unit price: $1,156,450 Median weekly rent: $800/week Days on market: 52 days (worsening)
East Melbourne commands a premium position in the VIC property landscape. Properties are spending an average of 52 days on market, pointing to softer demand conditions.
Comparable suburbs: - Albert Park (VIC): Median $2,400,000, yield 2.1%, 1yr growth 5.4% - Alphington (VIC): Median $2,100,000, yield 2.1%, 1yr growth 0.5% - Armadale (VIC): Median $2,300,000, yield 1.9%, 1yr growth -5.6%
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RENTAL MARKET
Gross rental yield: 1.5% Net rental yield: -0.0% Vacancy rate: 1.5% (worsening) Rental demand: High
The rental market in East Melbourne is characterised by high demand with a vacancy rate of 1.5%, which is well below the national average of approximately 2.5%. Vacancy is trending worsening, warranting careful monitoring.
Short-term rental data indicates a median nightly rate of $175 with an estimated occupancy of 66%. This translates to an estimated annual STR revenue of $42,158 before expenses. This represents a 1% premium over estimated long-term rental income of $41,600/year, though STR comes with higher management costs and regulatory risk.
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GROWTH OUTLOOK
Population growth (5yr): 0.5% Price CAGR (5yr): -24.9% Capital growth (3yr forecast): -28.0% Supply pipeline: Moderate
Development activity consistent with long-term averages
Infrastructure & transport: - No major infrastructure projects identified. Transport: Well-connected inner-city location
If East Melbourne maintains 3%+ annual growth and vacancy stays below 1.0%, median prices could reach $3,220,000 within 3 years with yields compressing slightly as capital values rise.
At current trajectory (0.5% growth, 1.5% vacancy, 1.5% yield), East Melbourne offers steady returns with moderate capital appreciation in line with broader market trends.
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RISK ASSESSMENT
Market cycle position: Trough Vacancy risk: Low
Key risks: - Negative price growth suggests a softening market - Premium price point limits buyer pool and increases interest rate sensitivity
Interest rate sensitivity (est. monthly repayment on median house price, 80% LVR): - At 7%: $14,903/month - At 8%: $16,436/month - At 9%: $18,024/month
A market correction or interest rate shock could see prices in East Melbourne pull back 10-15% from $2,800,000, with vacancy rising to 2.7% and rental yields softening as tenants gain leverage.
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LIVEABILITY
Affluence rating: Very High Safety score: 7.5/10 Walkability: 90/100 Owner-occupied: 32%
Schools: - East Melbourne Public School (primary): Rating 10.0/10 - East Melbourne East Public School (primary): Rating 9.5/10 - East Melbourne West Public School (primary): Rating 9.0/10 - East Melbourne High School (secondary): Rating 10.0/10
East Melbourne is a highly sought-after residential area with good safety ratings and strong walkability. The 32% owner-occupier rate indicates a predominantly rental market.
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RECOMMENDATION — HOLD
East Melbourne offers balanced fundamentals but does not present an urgent buying signal. The market is in a trough phase with low vacancy risk.
Conditions: Monitor vacancy trends and price movements over the next 6-12 months. Only enter if a property can be acquired at or below median pricing with yields exceeding 4.0%.
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KEY ACTION ITEMS
1. Shortlist properties in the $2,520,000 - 3,080,000 range for deeper analysis 2. Verify current vacancy and rental rates with local property managers 3. Assess STR regulatory environment with local council 4. Model cash flow at 7%+ interest rates before committing 5. Engage a buyer's agent with East Melbourne market expertise for off-market opportunities
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Disclaimer: This analysis is for informational purposes only and does not constitute financial, legal, or investment advice. Seek professional advice before making investment decisions.
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Analyse a Property →Data sourced from ABS, state government property sales, and Airbnb market analytics. For informational purposes only — not financial advice.