Proserpine QLD Property Investment

Mackay · 4800 · Score: 55/100 · Hold

Median House Price
$578K
Rental Yield
5.4%
Vacancy Rate
3.0%
Median Weekly Rent
$600/wk
Median Unit Price
$454K
Population
3,614
Days on Market
15 days
Annual Growth
19.6%

Proserpine Short-Term Rental (Airbnb) Market

Avg Nightly Rate
$463.56/night
Occupancy Rate
44%
Est. Annual Revenue
$74K
AI Investment Analysis

Proserpine QLD Investment Brief

## 1. Investment Verdict Hold — The single most important number is the 5-year CAGR of 2.4% per year. This signals that despite a strong 19.6% one-year price surge, long-term compounding is modest. Proserpine is in a recovery phase, but the underlying growth engine is weak. Hold existing positions but don't add new capital here.

## 2. Market Overview The median house price sits at $578,030, with units at $454,353. One-year price growth hit 19.6%, but the 5-year CAGR of 2.4% per year reveals the recent spike is cyclical, not structural. Days on market data is unavailable, but the 3-year growth forecast of 13.5% suggests moderate upside ahead. The market is in a recovery cycle — sellers are gaining confidence, but buyers still have negotiating room. The owner-occupier rate of 75% indicates a stable, non-speculative base, which limits crash risk but also caps rapid appreciation.

## 3. Rental Market Vacancy sits at 3.0% — stable and balanced. Median weekly rent is $600, delivering a gross yield of 5.4%. Rental demand is rated moderate. For investors, this yield is solid compared to capital city averages (typically 3–4%), but not exceptional for regional Queensland. The 5.4% yield provides a reasonable income buffer, but the moderate demand rating means you can't rely on aggressive rent growth. The 3.6% unemployment rate is low, supporting tenant stability.

## 4. Short-Term Rental Opportunity The median nightly rate is $464, but occupancy is only 44%. Estimated annual STR revenue: $464 × 365 × 0.44 = $74,518. Compare this to LTR annual income: $600 × 52 = $31,200. STR grosses more than double LTR, but occupancy at 44% is low — likely due to seasonal tourism patterns near the Whitsundays. STR carries higher management costs, vacancy risk, and regulatory uncertainty. For most investors, LTR is the safer bet given the stable 5.4% yield and moderate demand. STR only works if you can push occupancy above 60%.

## 5. Infrastructure & Growth Drivers There are no major projects on file for Proserpine. Transport is standard suburban access — no rail upgrades, airport expansions, or highway projects driving demand. The employment base is narrow: tourism and agriculture dominate. The low unemployment rate (3.6%) is positive, but the lack of infrastructure pipeline means future demand relies on organic population growth and spillover from the Whitsundays tourism corridor. The supply pipeline is low — price growth is outpacing new builds, which supports existing values but also limits affordability for new buyers.

## 6. Bull Case If tourism rebounds strongly and the Whitsundays corridor attracts more remote workers, Proserpine could see the 3-year forecast of 13.5% growth materialise. That would push the median house price to roughly $656,000 by 2027. Combined with the 5.4% yield, total return over 3 years would be approximately 13.5% capital growth + 16.2% rental income = 29.7% gross return. If occupancy in STR improves to 55%, annual STR revenue jumps to $464 × 365 × 0.55 = $93,128 — a 25% uplift. Low supply pipeline means any demand increase will flow directly to prices.

## 7. Risks - Vacancy risk: At 3.0%, vacancy is stable but not tight. A tourism downturn could push it above 5%, eroding rental income. - Single-employer dependency: The local economy relies on tourism and agriculture. A cyclone, disease outbreak, or tourism slump would hit employment hard. - Supply pipeline: Low supply is a double-edged sword — it supports prices now but limits future stock, potentially pushing buyers to cheaper alternatives like Murgon ($455,682 median, 3.1% yield). - Rate sensitivity: With a 5.4% yield, investors need low interest rates to cash flow. A 1% rate rise would wipe out net returns for leveraged buyers. - Distance from CBD: This is a genuine risk here — Proserpine is over 1,000 km from Brisbane. Limited employment diversity and no major infrastructure pipeline mean long-term capital growth is capped.

## 8. The Play - Entry range: $520,000$580,000 for houses. Don't chase above median. - Minimum yield to target: 5.0% gross yield. Anything below means you're overpaying for limited growth. - Watch signals: Vacancy rate trending above 3.5% is a sell signal. Any new infrastructure announcement (airport upgrade, highway project) would be a buy trigger. Monitor tourism occupancy data for the Whitsundays region. - Recommended strategy: Hold existing positions. If buying, target a distressed or off-market deal below $550,000 to build in equity. Focus on LTR for stable cash flow. Avoid STR unless you can secure a property with proven occupancy above 50%.

This analysis is for informational purposes only and does not constitute financial, legal, or investment advice. Seek professional advice before making investment decisions.

Gentrification Index

Pre-gentrification3.5/10
Low socioeconomic base — classic gentrification precondition
Active development pipeline (2359 approvals) — supply attracting new residents

Growth Forecast

high confidence
1yr Forecast
3.1%
p.a.
2yr Forecast
2.9%
p.a.
5yr Forecast
2.5%
p.a.

Basis: 5yr CAGR 2.4% + 10yr CAGR 4.2%

Growth drivers
  • +Above-average population growth (1.6%/yr)
  • +Fast sales (15 days avg) — strong buyer demand
Headwinds
  • High supply pipeline (2359 new approvals) — may cap price growth

Suburb Metric Thresholds

4 green9 yellow3 red
Rental Vacancy Rate
3 high impact
Days on Market
15 high impact
Weekly Rent (house)
600 medium impact
5yr Price CAGR
2.42 high impact
10yr Price CAGR
4.16 high impact
1yr Price Growth
19.57 medium impact
Population Growth
1.57 high impact
Median Household Income
1489 medium impact
Unemployment Rate
3.6 medium impact
Public Transport Score
5 medium impact
School Zone Quality
5.5 medium impact
Distance to CBD
905.93 medium impact
SEIFA Advantage/Disadvantage
3 medium impact
Owner Occupier Rate
75.2 medium impact
Gross Rental Yield (%)
5.4 high impact
Net Rental Yield (%)
3.9 high impact

Macro Environment

Macro Indicators

Cash Rate

4.35%

0.25%

Cash rate as at 2026-05-06 · Credit data 2026-03

Suburb Supply & Demand

Suburb Supply Pipeline — New Dwelling Approvals

350

2020

667

2021

468

2022

324

2023

550

2025

New dwelling approvals — higher numbers mean more future supply

Socio-Economic Profile

Source: ABS Census 2021

SEIFA Index · Postcode 4800

Most disadvantagedLeast disadvantaged

Decile 5 of 10 — Average

Population

10,081

Education (IEO)

2/10

Econ. Resources (IER)

6/10

10-Year Investment Projection

Modelled on Proserpine QLD data — rent, capital growth, tax, and depreciation over 10 years.

Pre-filled: $600/wk median rent for Proserpine. Capital growth and rent increase are editable assumptions.

Schools

In your catchment

Proserpine SS
PrimaryGovernment
5.4/10
Proserpine SHS
SecondaryGovernment
5.6/10

These are the government-school zones containing this suburb centroid. Specific addresses within the suburb may fall in different catchments — confirm with the school directly.

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Data sourced from ABS, state government property sales, and Airbnb market analytics. For informational purposes only — not financial advice.